Educational Goal (培育目標)
The courses put particular emphasis on fostering talents of “technology management in retail and distribution service” as well as middle- and entry-level talents of marketing and logistics in the retail and distribution industry.
Talent Cultivation (Core Competencies)(培育人才(核心能力))
Our department focuses on cultivating middle- and entry-level talents of marketing and logistics in the retail and distribution industry. We will enhance the students’ competencies in the industry by equipping them with the following core competencies required in the “retail and distribution technology industry”:
Educational Goals and Core Competencies of the Department
Educational Goals |
||
Training students to be basic- and middle-level talents in practical new retail service which required in the retail and distribution industry |
||
Cultivation of core competencies/List of core competencies |
||
Personal Morality |
A. Personal morality skills required in the workplace |
A1.Team spirit |
Basic Skills |
B. Basic language and information skills |
B1. Information application skills |
Professional Skills |
C. Professional and practical skills in new retail marketing and supply chain management |
C1. Professional knowledge and skills in management |
Classification of Specialties:
◎Creative Marketing Management: introduction of
advertising creativity, strategic marketing planning, advertising trade shows
planning, product design and development, marketing decision-making model,
marketing management, consumer behavior, marketing for service industries, and
international marketing
◎Logistics Management: distribution industry management,
chain business management, channel strategy and management, non-store
management, and supply chain management and e-commerce
◎Retail Store Service: store PSI practice, product
combination and classification management, sales pitch and skills, store
operation management practice, non-store retailing practice, and store proposal
writing practice
◎General Management: management science, statistics,
accounting, economics, business English, business software package, and
business negotiation
◎Off-Campus Internship: first semester/off-campus
internship (1)(2)(3), second semester/off-campus internship (4)(5)(6)