| Students interested in pursuing a career in Marketing and Supply Chain Management should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. The department strengthens students' practical abilities in these areas through its professional and practical curriculum. |
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The curricular objective is to combine Marketing, Supply Chain, and Management &Technology as follows:
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Courses in Marketing Management:
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- Analysis of types of operations and trade areas
- Marketing Management
- Consumer Behavior
- Strategic Marketing Management
- Marketing Research
- Service Management
- International Marketing
- Advertising
- Marketing Planning
- Project Research
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Courses in Supply Chain Management:
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- Distribution Management
- Retail Chain Management
- Non-Store Management
- Supply-Chain Management
- Electronic Commerce
- Logistic Management
- Warehousing & Transportation Management
- Global Logistic Management
- Logistic Cases Study
- Store Cases Study
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Courses in Basic Management and Technology:
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- Economics
- Statistics
- Accounting
- Managment Concept
- Multi-media & Network-page design
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